Swan

Brand

Swan brand kit

The mark, colors, type and names for swanUSD and SwanDAO, with files to download. In one line: a white swan on a near-black field, set in a classic serif, with plenty of space.

Download the brand kit

ZIP, 488 KB: the marks, token icons, imagery, share cards and a README with the colors, type and names

The mark

  • The swan mark, white

    WhiteFor dark backgrounds

    SVGPNG

  • The swan mark, ink

    InkFor light backgrounds

    SVGPNG

  • The swan mark, profile picture

    Profile picture1080 × 1080

    PNG

  • A white swan in profile, facing right. There is no wordmark: set the name in the serif beside or under the mark.
  • Use the white mark on dark backgrounds and the ink mark on light ones.
  • Keep it upright and give it room. Don't recolor, outline, stretch or add effects.

Token icons

The icons the Monolith app shows for each token: the swan on an ivory coin for swanUSD, the same coin ringed and badged for sSwanUSD, and an ivory swan on ink for SWAN.

Colors

  • Ink

    #111110

    Backgrounds

  • Ivory

    #F8F6F0

    Headlines and text

  • White

    #FFFFFF

    The swan mark

  • Muted

    #A09E94

    Labels, captions and footers

  • Hairline

    #44433F

    Thin dividers

One dark field and ivory type. No gradients and no bright accents.

Type

A dollar for black swan events

The Swan launch airdrop

100,000 SWAN

  • EB Garamond in its regular weight, for headlines, text and numbers. It is free under the SIL Open Font License: Google Fonts.
  • Small labels use the same serif in capitals with wide letter spacing.
  • Set key numbers large, and give times in UTC.

Names

swanUSD
The stablecoin. Lowercase s, uppercase USD.
sSwanUSD
Staked swanUSD.
SwanDAO
The DAO that owns swanUSD. One word.
SWAN
The governance token. All capitals.
Swan
The project, in running text.
Built on Monolith
The platform credit.

Swan Chain is an unrelated project with its own SWAN token. In titles, tickers and token lists, write Swan together with swanUSD, SwanDAO or Monolith.

Voice

Calm, minimal and precise. Short declarative sentences, exact numbers and UTC times, no hype.

  • A dollar for black swan events
  • A DAO-owned stablecoin backed by wstETH, built on Monolith.
  • swanUSD is live.
  • Built on Monolith

About swanUSD

swanUSD is a DAO-owned stablecoin backed by wstETH, built on Monolith. SwanDAO governs it through the SWAN token.

Imagery

The porcelain swan on black mirror water, and the share cards.

  • A white porcelain swan on black mirror water

    The swan

    2560 × 1440 JPG · Download

  • The porcelain swan, cropped tall

    The swan, portrait

    1080 × 1350 JPG · Download

  • A still from the hero loop: the swan in mist and storm light

    The swan, moving

    1920 × 1080 MP4, 10 s loop · Download

  • The swan mark over “A dollar for black swan events”

    Share card

    1200 × 630 PNG · Download

  • The Swan launch airdrop: 100,000 SWAN

    Airdrop card

    1200 × 630 PNG · Download

Avoid coins with dollar signs, charts, rockets and purple or blue gradients.